2017 Social Campaigns

TIOAA

National campaign to improve road traffic in the country of the Transport Indoor and Outdoor Advertising Association /TIOAA/ and the Bulgarian Association of Victims in Car Accidents /BAVCA/. The campaign is part of the global initiative to reduce the number of road accidents and is being carried out under the auspices of the Youth Organization of the United Nations for Road Safety, the World Health Organization and the Road Safety Organization.

Media support includes billboard positions on the national road network and advertising positions in the underground.

AVON

A campaign against breast cancer.

Media support includes advertising positions in the underground.

bTV Media Group - Let's clean Bulgaria together

bTV Media Group, non-governmental organizations and institutions are sponsors of the largest volunteer initiative in the country "Let’s clean Bulgaria together" carried out with the support of the Ministry of Environment and Water. The long-term objective of the initiative is to change minds and attitudes of people towards places where they live and the way they treat their waste.

Media support includes billboard positions on the national road network, urban area and advertising positions in the underground

The European Union

The European Union provides finance for the new metro line 3 for more convenient transport in the capital city.

Media support includes advertising positions in the underground.

Alcohol is Bad Driver – 2017

Drinking and driving which continues to be one of the most common causes for road accidents. Kamenitza AD through Publicis AD Advertising agency shows the habits and attitude of Bulgarian drivers with this year's campaign "Alcohol is a Bad Driver".

Media support includes advertising positions in the underground, Billa, Kaufland and the national road network.

Mr. Alexander Urumov

METROREKLAMA supported the author’s performances of Mr. Alexander Urumov: "To Kill a giant" and "The chicken that says KU." We have contributed for these two magnificent productions to gain larger audience. Our company encourages talented contemporary Bulgarian artists.

Media support includes advertising positions in the underground.

Campaign for a Sick Child - DMC Nikola

At the beginning of 2017 we were asked to help the 3-year-old Nikola who was struggling with a serious illness. We responded immediately and provided our advertising positions free of charge to inform as many people as possible about Nikolas' problem.

Media support includes advertising positions in the underground.

"Ivan Vazov" National Theatre – support for the play "Delhi Dance".

We have supported a number of social initiatives over the years but METROREKLAMA has always had special attitude towards our favourite Vlado Karamazov. We have had the possibility to work together on various projects of his. The latest one was the play "Delhi Dance".

Media support includes advertising positions in the underground.

"Give Happiness" Project

At the end of 2017 the lovely Dessi Petrova contacted us. The lady is the author of an interesting and useful book aimed at making woman's pregnancy easier. We decided to support the initiative as all of the funds raised from the sales of the book were intended for equipment for premature babies.

Media support includes advertising positions in the underground.

“2017 Night of the Theatres” Initiative

Since the very beginning of the Night of the Theatres initiative in 2013 METROREKLAMA has provided media support therefor.

Media support includes advertising positions in the underground.