NEWS

Metroreklama started a complete research for socio-demographic profile of Sofia subway passengers. After the openening of the new line (MS St. Kliment Ohridski – MS Mladost 1) it was of an extreme importance for us to determine in what direction the new opportunities for reaching the target groups are enriched. 

We decided to trust in the international references and the serious experience of GfK Bulgaria – Institute for marketing researches. The research was made in several following each other, interconnected stages, which had the aim to draw the full picture of the passenger stream. 

Please acquaint yourself with the results of the first stage that examined the gender distribution of the travelling by metro as well as their breakdown by metrostations. Click here!